Reggie Fils-Aimé is Watch Powerretiring as president and COO of Nintendo of America, Nintendo announced Thursday, and Doug Bowser is taking over.

Yes, his last name is Bowser. Yes, people are making jokes about it.

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Bowser, who was previously Nintendo of America's senior vice president of sales and marketing, is stepping into big shoes. Fils-Aimé filled that role for 13 years, quickly becoming a much-beloved face of the company in the West.

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There's a lot of people online that are both surprised to hear that Bowser's last name is actually Bowser and they're reacting with appropriate humor.

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Some people are having a hard time believing he didn't change his name to curry favor with Nintendo.

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The jokes are so obvious that they grew a little old before they even had a chance to get off the ground, but it's still a funny coincidence.

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Bowser is, obviously, aware that his name sets off alarm bells. Here's the photo of him that Nintendo shared when he first joined the company four years ago.

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He's taking the whole Bowser thing to heart.